In the lesson today we conducted three focus groups in order to find out what the specific target audience would like within a school magazine. 1. Year 7's (age 12-13)
- celebrity information from topical people, for example One Direction, including interviews pictures and posters.
- a page for upcoming events in the school calender.
- teacher profiles, including 'secret' information and jokey comments.
- feedback from council meetings.
- student achievements, for example sports competitions, music exams etc.
- free giveaway to attract the reader to buy the magazine, for example a token for free house points with every magazine.
- advertise the house point and stationary shop
- pull-out exam timetables
- revision session timetables
- horoscope page
- games section
- cringe/embarrassing moments page
- agony aunt/problem page
- released monthly
- canteen menu (telephone number for contribution for new ideas)
2. Staff
- mainly targeted at students and parents rather than staff
- include student opinions on topical events
- celebration page of student's excellent work
- reports from house meetings, inter-house competitions etc
- released termly
- each edition follows a theme
- school/house colour scheme throughout the magazine, including front page
- feature articles about life at the school
- how the school is affected by news stories and laws
- polls/vox pops to show opinions of the school community
- jokes and games pages
- editorial letter
- comic strip
- letters page from students
- school events calender
- split into sections for lower and upper school
- local events advertised
- page of adverts for local and worldwide businesses
3. Male 6th form members (age 17-18)
- more images than text
- front cover shows image of an attractive female
- facts about the school
- gossip page
- range of colours, not following a specific theme
- released fortnightly
- discount vouchers for school canteen
- school football team scores/ competition results
- news stories if the school will be affected
- letters page sent in by students
- problem page
- cartoon/comic strip
- reviews of music, games, events etc
- events taking place nearby and special offers
Well done, Alice. That's quite a comprehensive round up of the focus groups.
ReplyDeleteIt's also a really good idea to add in pictures along with your blog just to make them more interesting for the reader too, so that's a great idea which others would do well to steal.