15. NME Magazine Deconstruction

Title

• Title of the magazine - NME

• Why is it called that? - 'New Musical Express'; suggests it is fresh and exclusive

Readership

• Target Audience - Older teenagers and adults up to the age of about 30

• How do you know this? - These groups of people are more likely to have disposable income and free time to attend music festivals and buy/download music. All of the artists featured are of a similar age within this bracket, and the magazine includes articles such as interviews and adverts for festivals, all which would appeal to these demographics

• How does the reader 'interact' with the magazine? - There seems to be a lack of interaction between the magazine and the audience; there are very few personal pronouns such as 'you' (the only time these are used is when they are looking for participation in articles, such as asking interview questions). This may be a result of the 'cool' feel to the magazine; they do not want to be over pushy, as the music style is laid back, calm and collected, and this is reflected in the magazine. 

The Cover

• Images - Noel Fielding in odd clothing, facial expression and makeup, suggests alternative ideas. Small image of an artist who'd story is developed inside. 
• What else appears on the cover? -

-Masthead (NME)
- Cover lines ('Jack's Back Solo album revealed')
-Banner ('Noel Fielding in his weirdest interview yet') - this banner is not conventional as it does not stretch across the entire page, and it includes a 'handwriting' font as an alternative design
- Pug (small headshot of 'Jack')
- Sell line ('Kasabian. Foo Fighters. Florence. Arctic Monkeys etc)
- Date Line, price, website and barcode
- Boosts - blocked to the left hand side and detail specific articles within the magazine ('The Black Keys prepare to invade UK')

• Reasons for particular items - Noel Fielding is famous for being a comedian, therefore the use of him in a music magazine creates intertextuality as he is now appearing as a rock star rather than a comedian. This allows the reader to further develop their knowledge about him and 'see another side of him', while also widening the genre of indie rock, as it is now diversifying into comedy. The font is conventional of music magazines; bold, sans serif and in capitals. 
• Does the cover look similar to other magazines? - It follows a wide majority of magazine conventions which allows it to conform to look like other front covers.

 <---- Other examples of NME covers