A questionnaire is a good example of primary research, which will allow me to gain an insight into the general public's impression of the chosen genre....
1. Do you like Indie music?
Yes
Yes
No
Yes
2. What features would you like to find in a music magazine?
New artists
Songs of the week
Interviews
Photoshoots
Reviews
How to copy fashion styles
Tours
Concerts
Life stories
3. Do you prefer it if a magazine follows a colour scheme?
Changes throughout
Stays similar
Same layout & colour scheme every issue
Similar throughout
4. What do you think of Indie Rock fans?
Stereotypes - a lot of 'individuals' who are actually very similar
Very unique
Chilled out
Individual
5. What would you expect to find on the front cover of a magazine?
Biggest feature
Large main image
Price
Small images of what's inside
Headlines
Main artist
Clear price
Dressed in bold colours
Bold fonts
Recent artists
Calm colours
6. Who is your favourite music artist in general?
You Me at Six
The Kooks
Coldplay
David Guetta
After conducting this questionnaire is has become obvious that the genre of Indie Rock is so wide that it allows for a great deal of creativity. I hope to create a magazine style which would appeal to music fans of any genre, as well as specifically Indie Rock, so as to widen the market for the genre.
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